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Search Engine Marketing
Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from The Node Blox — your trusted search engine marketing company in the United States
What is SEM and Why It’s a Great Investment
In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
What is SEM
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
What Are Search Engines?
Search engines are a software system designed to carry out systematic online searches and deliver the best possible results based on the users’ search query. As a business owner, your goal is to ensure search engines can find your website for it to show up and rank high in pertinent search engine results pages (SERPs). Search engines have three significant functions:
Crawl
Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files and images. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.
Index
In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement. The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.
Rank
Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query. There are numerous search engines on the market that are set as a default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt. Here’s a closer look at the search engine market share worldwide:
Why choosing Node Blox is a smart decision for Search Engine marketing Services
24X7 Support and Maintenance
Easy Hiring Process
Use of Latest Technology
Experts Across the Globe
On-Time Delivery & Cost-Effective Solution