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What Is Conversion Rate Optimization?
Marketers tend to spend most of their time, money and resources driving clicks and traffic to their websites, thinking it’s the endgame. But here’s the thing: Generating interest is just the initial phase of search engine optimization (SEO) and digital marketing. The real challenge is converting those clicks and traffic into profits. This is where conversion rate optimization comes in.
What is CRO and how does it impact your business marketing efforts?
Conversion rate optimization also known as CRO or conversion optimization, is the systematic process of testing and optimizing your website elements, including call to action (CTA) buttons, content and website design, to increase the percentage of site visitors who complete the desired goal.
What is conversion optimization and what does it mean? In defining this concept, marketers often use purchases as a measure of success. CRO goals and metrics, however, differ per brand. Depending on your marketing needs and objectives, there are multiple CRO SEO goals you can set for your business, including:
- Sales
- Social media shares
- Form submissions
- App installations
- CTA button clicks
- Newsletter sign-ups
Bounce Rate
The percentage of page visitors who visit your website but left without navigating to other web pages. A high bounce rate indicates that there is a problem with your CRO website. As such, knowing how to lower bounce rate is imperative to increase website conversion rate.
Entrance
An event wherein an online user enters a website from an external source, such as a paid campaign, organic search result or social media post. The more people land on your CRO website, the higher your chances of improving conversion rates.
Click-through Rate (CTR)
This conversion optimization metric shows how many of the people who saw your ads, organic listing or search results clicked on your site link. Click through rate is used to gauge your keyword performance and CRO marketing campaign relevance.
Pages Per Visit
Measures the volume of web pages a particular audience segment views on your website. Your average page per visit indicates the level of your site engagement and ability to provide useful information.
Page Load Time
It shows how quickly your website responds to user interaction. Studies reveal the first five seconds of your page load time have the highest impact on your conversion rate. To increase conversion rate, be sure to optimize your page load time and prioritize user experience (UX) in your web design.
Website Traffic
This conversion rate marketing metric refers to the number of online users who visit your website. By tracking patterns in your website traffic, you can determine key areas of improvement for your website conversion optimization.
Why choosing Node Blox is a smart decision for Conversion Rate Optimization Services
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